Rule 7.1 Communications Concerning a Lawyer’s Services

Lawyers can't lie or mislead people when they advertise or talk about their services. This applies to any kind of communication, including ads, websites, or statements made to potential clients.

A statement counts as misleading in two ways. First, it's misleading if it includes a false fact or gets the law wrong. Second, it's misleading if it leaves out information that people would need to know to understand the full picture. In other words, a lawyer can't tell a technically true statement that still creates a false impression by leaving out important details.

This rule protects people looking for legal help. It makes sure they can trust what lawyers tell them about their skills, experience, and services, so they can make good decisions about who to hire.