Rule 7.1 Communications Concerning a Lawyer’s Services

Lawyers can advertise and talk about their services, but they can't lie or mislead people about what they do or how good they are. This means no false statements, and no leaving out important facts that would make an ad misleading, even if every word in it is technically true.

Lawyers can use any type of media to advertise, like websites, TV, social media, or print ads. There are no special limits on where or how they promote their services.

If a lawyer wants to say they're a "specialist" in a certain area of law, they can only say that if a recognized organization has actually certified them as one. That organization has to be approved by the state, D.C., a U.S. territory, or the American Bar Association. The ad also has to name which organization gave them that certification, so people know it's a real credential and not just a claim.

Finally, every ad or communication about a lawyer's services has to list the name and contact information for at least one lawyer or law firm behind it. This way, people know who is actually responsible for what the ad says and can follow up if needed.