Rule 7.2 Advertising
Information About Legal Services
Rule Text
(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.
(b) A lawyer shall not give anything of value to a person for recommending the lawyer's services except that a lawyer may (1) pay the reasonable costs of advertisements or communications permitted by this Rule; (2) pay the usual charges of a legal service plan or a lawyer referral service; (3) pay for a law practice in accordance with Rule 1.17; and (4) give nominal gifts as an expression of appreciation that are neither intended nor reasonably expected to be a form of compensation for recommending a lawyer’s services.
(c) Any communication made pursuant to this rule shall include the name and contact information of at least one lawyer or law firm responsible for its content.
Amendment history: Adopted 01/01/05. Amended 01/01/14: Revised to track more closely Model Rule 7.2 and eliminate redundant language. Amended 01/01/17: Revised to remove “not-for-profit” from (2) and to require listing “contact information” in lieu of “office address.” Amended 01/13/20. Revised to add subsection (b)(4) an incorporate exception for giving “nominal gifts.”